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BASF to Launch Refinity Cloud-Based Digital Platform for Collision Repair

Offers body shops and painters an exclusive seamless digital experience for all their business solutions.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

BASF’s Coatings division launched Refinity, a new cloud-based digital platform for its body shop customers worldwide. Refinity will provide customers with a seamless digital experi-ence designed to drive efficiency in the areas of color, business, training and support solutions.

“With Refinity, we will take a big step forward in the collision repair industry by creating a seamless digital experience that will help our customers grow in the long term and become that body shop of the future,” said Dirk Bremm, president of BASF’s Coatings divi-sion.

Refinity combines different software solutions into one secure, easy-to-use cloud-based solution, increasing efficiency in time and resources.  The cloud platform will not only allow for automatic updates but will open the door for continuous improvement opportuni-ties and future offerings.

“With its launch, BASF will become the first refinish paint company in the world to offer a single platform that incorporates all customer solutions in a one-stop shop offering with a simple user interface and designed for the body shop environment. By using cloud computing technology, Refinity is managed, maintained and updated centrally: one platform, one password, one setup,” said Christian Holland, global director of digital and data, BASF Automotive Refinish Coatings Solutions.

Refinity is currently available for customers online on a pay-as-you-go basis. Global country-wide rollouts will begin in October 2021.

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